Marketing

Nate Covington, owner of Covington Creations, LLC, will present:

Free Marketing & Technology Seminar
Greater Pocono Chamber of Commerce

Important:  This seminar is for Chamber Members only!  If you are not a member, join today!

If you're running a business, you probably use good ole' stamps and envelopes for a variety of purposes: checks, invoices, direct mail, letters, etc.  The last time I sent out a direct mail piece, it consisted of a personal letter, a small trifold brochure, and a business card.  I sent 1000 of them, which translated into two boxes of 500 envelopes from Staples.  The cost, just for envelopes?  About $70.

Article: If you're a sole-proprietor or small business and need to get your name out, and anything like me, you've spent a considerable amount of time building and pruning your personal and business contacts.  In marketing terms, this may be your most valuable asset: your customer base.  These people know you already, and are (probably) the most likely to refer others to your and your business.

1. Claim your Google Listing (also, keep an eye out for feedback and reviews that others may have posted about you by creating a Google Alert!)
2. Update your site's footer (e.g. © 2003 Your Company, LLC)
3. Mobile Device Check: Check your site from an iPhone, iPad, Blackberry, etc...
4. Check for broken links, broken search boxes, etc... test everything!
5. Visitor Tracking: Check your Google Analytics reports - find out what's working and what's not. Also, schedule monthly report delivery via email if you haven't already!

1.  Design Options:

• Provide the Photoshop / Illustrator file and we can build a custom template from scratch.
• Choose a professionally crafted stock template and we’ll customize it to suit your needs.

2.  White Label Support

If you want, set up an email address for us to use with your clients (e.g. This email address is being protected from spambots. You need JavaScript enabled to view it.).

3.  No monthly recurring fees

We only charge for actual time spent updating and customizing your site.

In passing, I frequently discuss business ventures and startups with clients and prospects. I'm a fan of entrepreneurship in general, and I've been thinking of writing this post for a while now.  My intention is to share my methods and provide suggestions to those who are looking to start their own business.

I've made a list of 7 things that every business should have: Logo Design, Business Cards, Fictitious Name / Registration, Incorporation, Business Checking, Accounting Software, and Business Liability Insurance.

Read on...

What a support group.

Nate, Thank you - so much - for everything.  From quarterbacking, organizing, hooking up your laptop and showing the discussed sites, to being a calming influence during the prepatory discussions.

I appreciate it all. You really helped the Chamber to produce a truly successful workshop!

Amanda M. Soler
Central Bucks Chamber of Commerce