SEO

TL;DR

• On August 1st, 2018, Google released a broad core algorithm update that seems to have had an impact on both local and organic rankings.
• One of the functions of the update has been to demote advice pages with questionable expertise, authoritativeness, and trustworthiness (E-A-T) in rankings.
• YMYL (Your Money or Your Life) websites and pages seem to have been a particular focus.

You’ll no doubt have noticed, whether from reading the news or experiencing its effects yourself, that on August 1st, Google released what it’s called a ‘broad core algorithm’ update. This is the same way it referred to the updates in March and April, perhaps in an effort to move away from the irregular, major updates like Possum, Pigeon, Panda, etc. which inevitably send shockwaves throughout the SEO and content industry.

[Full Article] (link broken 12/2/22)

GMB has a handful of new features and some best-practice confusion. Contributor Sherry Bonelli clears things up and answers five frequently asked questions on fake reviews, random people changing your listing and more.

Not only does your Google My Business listing increase your chances of showing up in the Google Local 3-pack, but when your business is searched for by name, Google often shows a Knowledge Panel that displays detailed information about your company.

These details are pulled directly from your GMB listing, as well as from information Google finds from other online sources and user-generated content (like third-party reviews, Q&As, user-suggested information and so on).

I received another "Is this legit?" questions from a client today, and wanted to share so that others can also avoid this.

These people are combining “SEO” with “Registration” in their tactics, which is total shenanigans… it’s like a mechanic telling you that your car needs a new muffler bearing.  There is no such thing. 

Background:

From the dawn of time, Google has provided you the exact keyword queries people have used to find your site. So, anybody that goes to Google, types in a keyword combination and winds up at your website, Google has told you the keywords they’ve used to find that. And that’s highly valuable information because you can use those keyword combinations to optimize your site around to get even more people to your site.

Well recently, they stopped doing that, and this was a big hit to a lot of people. But today, I’m going to show you three reports that Google has started including inside of their analytics dashboard, that can help you get around this, to identify what keywords people are using to find you, and to optimize your site around those keywords. So, let’s get going.

Do you have a mobile or responsive site? If not, on April 21 you may find it harder to rank in Google’s mobile search results.

Google announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demotes sites that do not.

“Now, people are calling and saying they found my site through an internet search.”
- Chris Pip, owner of CP Construction

We recently rebuilt this website for a local contractor and wanted to share the results.  

It appears that Google Maps / Google Local Business Center has updated their listings service to include reporting and other data - neat! (see below) If your business is not listed in Google's local business center, you can add your listing here.

Dear Nate,

We are writing to let you know about an important update to your Google Local Business Center account (log in at www.google.com/lbc).

Your account now has a new interface designed to show you more about how customers interact with your verified business listing. A new reporting dashboard shows statistics about your business listing, like how many users saw your business as a local search result, zip codes where driving directions requests come from, and the top search queries for which your business appeared. Here is a sample of your data:

Business: Covington Creations, LLC
Impressions in the last 30 days: 282

This information and more can also be found here: www.google.com/lbc.

Sincerely,

The Google Maps Team
Google Inc

Tip: You can now hire us to manage your Google Local Business listing data, along with other social media and website optimization requirements.