Facebook has recently launched a new application that allows people to post comments using their Facebook accounts to 3rd-party sites.
This means two things:
- People that leave comments with their account are more likely to leave honest, legitimate comments on your site, as it will be linked directly to their Facebook profile.
- During periods of heavy traffic, your own web server is not handling all of the traffic, as all of the comments and user logins will run from Facebook's server instead.
Please contact us if you are interested in adding this functionality to your site!