Facebook

First, a bit of clarification because my clients frequently ask this question: what’s the difference between "social icons" and "social sharing icons”?  Social icons are links to your company’s social pages, like Facebook, Twitter, LinkedIN.  On these pages, people can directly engage with your organization by posting photos, asking questions, and the like.  

Social SHARING icons are visually similar as well, they will typically include Facebook, Twitter, LinkedIN, Google+, Pinterest… these are used for sharing content from your company’s website on your site visitors’ social media accounts (newsfeeds, or pages).  When your site’s visitors share your content throughout their social circles, it translates into free exposure for your content.  Assuming that you are producing relevant, high-quality content, this should translate into increased revenues, profits, and market share for your organization.

Facebook has recently launched a new application that allows people to post comments using their Facebook accounts to 3rd-party sites.

This means two things:

1. People that leave comments with their account are more likely to leave honest, legitimate comments on your site, as it will be linked directly to their Facebook profile.
2. During periods of heavy traffic, your own web server is not handling all of the traffic, as all of the comments and user logins will run from Facebook's server instead.

Please contact us if you are interested in adding this functionality to your site!

Let's face it. Facebook caught on because next to Myspace, it was tolerable.  Myspace is notorious for having glittery, flashy, overdone, obnoxious pages that can give you a headache in a matter of seconds.  Plus, music.  Without my consent!

I'm done.  Let's take a look at what facebook changed and why it's better:

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