Nate Covington

Schlosser Steel Buildings came to us with an existing web site and wanted to know about making updates, sprucing it up, and reorganizing the content. We started by converting the site from a standard HTML site to a content management system. We proceeded to fine-tune and build content. Then, we made the overall page wider to better fit today's larger wide-screens.

a.  Case Studies, not Projects
Originally, all of the featured projects were contained under "Projects."  Each project had a few pictures, and you would need to visit 5 or 6 different pages just to see all of the projects.  During the site renovation, we changed "Projects" to "Case Studies."  A slight tweak in the menu makes a big change in overall perception.

b.  Tabbed Content
For the "Case Studies" and "Products" sections, we added a nifty feature called "AJAX Tabs" to help organize and present the content.  These tabs allowed us to add lots of content without making you scroll 3 or 4 miles down the page to see it all.  Nice!

c.  Search & Site Map
Let's make it as easy as possible for people to navigate the site.  For those who can't manage the newly simplified navigation menu, let's add a quick and easy site search function.  Studies show that half of all web surfers use Search instead of menus - is your site this easy to navigate?

d.  Client Login
We also added a "Client Login" capability to the site.  For starters, having a client login on your site will impress people.  Even if it's not functional.  However, the SS Buildings client login IS functional, and it's a great tool for collaborating with clients and partners - sharing files, information, and more.   A small investment in your company's technology can improve productivity and deliver a great ROI.

View Site:

www.ssbuildings.com

Google has released a video explaining the logic behind bidding on keywords using Adwords:

"Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com."

Disclaimer:  Whenever he says, "Google wants to make a good experience for both the advertiser and the user so that they come back and use our services in the future" - he really means, "Google wants to keep advertisers and users connected through their revenue machine."

1. Which pages does Google have indexed from my site?
   This is a great way to see if any pages are listed in Google that you don't want the general public to see!  If you recently launched your site, this technique will tell you if Google has you in their system yet or not.  View a listing of all pages that Google has indexed from your site by searching for "site:www.yourcompany.com"
   
2. What other pages link to my site?
   This is a great way to see how popular your site is (in Google's eyes) which is one of the greatest contributors to SEO / organic listing rank. View a listing of all pages that Google records (generally only of PageRank4 or higher) by searching for "link:www.yourcompany.com"
   Bonus hint: If you want to receive notifications any time someone mentions your company or brand on Google, sign up for Google Alerts.
3. I just lost a page or graphic from my web site - how can I recover it?
   Option 1: Use Google's Cache
   Bonus hint (Option 2): Use Archive.org's Way Back Machine

Last week's post about using Google Alerts was a great lead-in for today's post: A real-life example of how using Google Alerts can keep you ahead of the curve:

Since I spent most of last night reinstalling Windows XP on my MacBook Pro, I figured I'd toss a friendly "how to" article on here to possibly help other people out who find themselves in the same situation: In order to use SP3 with Boot Camp, you need to install Boot Camp 2.1 (Drivers, etc) on the Windows XP Installation FIRST. Note: This does not affect the "Boot Camp Assistant" which is loaded on OSX.

http://www.apple.com/support/downloads/bootcampupdate21forwindowsxp.html

I've decided to do a bunch of articles on how to use Google to build your business.  And this article is applicable for any business; it doesn't matter if you have a web site or not...

This first article will explain Google Alerts - how it works, how you can use it, and why you should have been doing it months ago.  

[edit: 08-09 CBCC Ambassadors are featured in the W4 March-April edition - click here]

I'm honored to have been chosen to be an "Ambassador" for the Central Bucks Chamber of Commerce. If you're not yet a member, please put my name in the "Referred by" field at the bottom of the form. (Here is a PDF with my name already on it for your convenience.)  Also, sign up between 9/17 and 10/31 and they will waive the $30 processing fee.

Joining the Chamber in May '07 was a great idea for me.  Initially, I did it for the health insurance coverage, but after getting involved by attending workshops, business card exchanges, and even helping out with a few seminars... the $200/year membership fee has paid for itself many times over.

What a support group.

This is part 2 of my "Maximizing Google's Free Services" series. In case you missed the first one, it was about Google Alerts.

Did you know that you can often use Google's "Cached" feature to look at an archived version of a web page? It often comes in handy if you accidentally delete something from a site that needs to be recovered. To use the feature, simply click on the "Cached" link below any Google search result: